We develop informed strategies that help brands achieve their objectives and lay the creative foundation
The road to the future is paved with change. Without the right strategy, it could prove to be a bumpy ride. Strategists at BFP are involved at every stage of campaign planning and execution to ensure that everything we do moves our clients’ businesses forward along that road. We are a ragtag bunch that consists of traditional brand planners, business consultants, communications planners, mobile experts and social natives – sometimes all in one. And that’s why, no matter what business or brand challenges our clients are facing, we’re able to adapt to provide them a compass that will show them the way forward.
Creative & Design
Connected ideas without boundaries
The biggest, best ideas come from collaboration. So, we work across departments and teams to develop ideas that get people talking and boosts our clients’ brands by impacting bottom-line. Our approach is integrated from kickoff to implementation, ensuring that we tap in to the expertise of the industry’s brightest and most curious talent for ideas that push the envelope
Insight & Planning
An ear to the ground with an eye toward the future.
To successfully navigate the dynamic and connected world of consumer perceptions, it helps to understand the landscape. If you don’t know where you stand, it’s difficult to get where you want to be. Our unique approach blends digital and traditional research to understand your brand footprint and to give brands a clearer line of sight to their goals. Whether we’re tapping into the world’s largest focus group via social listening or conducting ethnographies to understand consumer behavior, we uncover new opportunities within an uncharted territory.
An integrated communications planning approach and accountable media heritage come together at
BFP where we blend paid, owned and earned to help media drive business efficiently and sustainably. We bring deep consumer insights and strategy to bear, along with advanced audience targeting and attribution and modeling expertise to ensure every impression makes an impression.
Experiential & Experience Design
We bring unrivaled attention to authenticity.
We design brand experiences that create meaningful shifts in people behavior. These experiences should push boundaries and engage the hearts and minds of your audience wherever they are
We create experiences where people can connect with brands the same way they connect with each other. And when brands get human and treat people like people, they earn our respect, our desire, and our money
We Power these brand activation, sales activation and brand devotions with a combination of our experienced and young minded teams who ‘passionately deliver on our clients’ unique business objectives.
Shopper Marketing & E-commerce
We deliver on traditional shopper marketing, leveraging the insights of e-commerce.